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Effective Use of Customer Data
The Challenge: Valuable customer data is captured with each sale but the information is going to waste. Likes, dislikes, timing of purchases, re-orders and more are all data available to be mined if only there were an effective way to apply this intelligence to marketing and sales efforts.

The Solution: Using one to one marketing, you can use your data in a consistent, systematic way. Versioning (including different images for each customer or prospect) and personalization using variable data printing technology enables relevant, meaningful communication. Build stronger relationships in print, on the internet and in email. Elements of the Phase 3 Communication solution include:

  • Highly personalized marketing messages driven by existing data
  • Versioning for true one to one marketing
  • Cross-media campaigns with personalized URL (PURL) landing pages to create new touch points
  One To One Marketing
  Variable Data Printing
  Wide Format Printing
  Web Landing Pages
  Web-to-Print Services
  On-Demand Printing
  Conventional Printing
  Fulfillment Services
  Digital Publications
2206 N. Church Street Greensboro, NC 27405 P: 336-274-7663 F: 336-274-0139
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